Local food marketing guide launchedA guide that aims to help food producers identify new business opportunities in the fast-growing field of local produce has been launched.
The publication of the Local Food Marketing Guide is part of the Scottish Government funded Scottish Agricultural College Advisory Activity programme. The food marketing element of this programme provides information and advice relating to the marketing of food from Scottish produce. Scottish Government funding for 2007/08 was £93,000.
The guide has been produced to assist and advise producers. It addresses a number of different aspects regarding local food, including alternative routes to market and marketing best practice. It provides practical advice on marketing and case study examples prepared with assistance from businesses which have achieved success within the local food sector.
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